Business plan Essay Example | Topics and Well Written Essays - 1000 words - 3

Business plan - Essay Example Also, are women who get stressed, have little time to shop, and would generally like help in figuring the right clothes and styles to wear. Our competitive advantage is that Style Now provides an app for our customers. It is not only convenient for our potential customers but is also affordable. Compare to our top competitors, we are the only fashion truck that provides an app and merchandise prices that are in between our competitors. Our Style Now app is $5.00 and our merchandise ranges from $10.00 through $300.00. Also unlike the current fashion trucks parked on the street, Style Now trucks will sell merchandise that is uniquely tailored to meet the needs and wants of their customers. Style Now’s strategy sets the expectations for our customers by always having limited quantities in merchandise. Also, our demand in stock will always be new, since our merchandise will be updated with the latest trends. Style Now will be offered in your convenience since it’s the first to travel to customer’s desired destinations. Our shopping bags will resemble the truck’s atmosphere for memorability and gratification from their experience. Style Now has been designed and tailored to meet the needs of our target market since Style Now is customer service oriented; it provides customized selection of clothing and accessories that is convenient and accessible. Style Now’s pairing of customers with stylists is one example of the company’s excellent customer service. All Style Now trucks personal stylists are available to help customers select the perfect outfit that meets their needs. Retail/Customer experience: When customers have located our boutique, the Style Now shopping experience begins. A stylist will greet the customer and then they will both enter the truck. The truck’s merchandise will be customized to cater to our customers,